Privacy Policy

Wright & Company ("we," "us," or "our") operates the website at https://wrightdetroit.com. This Privacy Policy describes how we collect, use, and share your personal information when you visit our website or contact us through our forms.

By using our website, you agree to the collection and use of information as described here. If you do not agree, please do not use the website.

Information We Collect

Information You Provide

When you fill out a contact form, request a quote, or sign up for our email list, you may provide:

• Name
• Email address
• Phone number
• Message content

You choose what information to provide. We only collect what you submit.

Information Collected Automatically

When you visit our website, we automatically collect certain information through cookies and similar technologies:

• IP address (used to determine approximate geographic location)
• Browser type and version
• Device type and operating system
• Pages visited and time spent on each page
• Referring website or search terms that brought you here
• Date and time of your visit

If you arrive at our site by clicking on one of our advertisements, we collect information about which ad you clicked and whether you took an action on our site (such as submitting a form). This helps us understand which ads are effective.

When you submit a form, we may send a hashed (irreversibly scrambled) version of your email address and phone number to Google to measure the effectiveness of our advertising (a feature called Google Ads enhanced conversions). Hashing means Google receives a coded value, not your actual email or phone number.

How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and provide requested services
• Send you a confirmation when you submit a form
• Send you marketing emails if you have opted in (you can unsubscribe at any time)
• Analyze how visitors use our website so we can improve it
• Measure the effectiveness of our advertising campaigns
• Maintain the security and performance of our website

Cookies and Tracking Technologies

Cookies are small text files stored on your device when you visit a website. We use cookies and similar technologies for the purposes described below.

Necessary Cookies

These cookies are required for our website to function properly. They include security cookies from our hosting provider (Cloudflare) and cookies that store your cookie preferences. You cannot opt out of these.

Analytics Cookies

We use Google Analytics (GA4) to understand how visitors interact with our website. Google Analytics uses first-party cookies (_ga and _ga_*) that expire after 2 years. These cookies collect information such as pages visited, time on site, and how you arrived at our website. This data is aggregated and does not personally identify you.

You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

Advertising Cookies

We use Google Ads to measure the effectiveness of our advertising. When you click one of our ads, Google sets cookies that let us see whether your visit led to an action (such as submitting a form). You can manage ad personalization through Google Ads Settings.

Managing Your Cookie Preferences

We use Google Consent Mode to manage how analytics and advertising cookies are set. For visitors in the European Economic Area and the United Kingdom, these non-essential cookies are denied by default until consent is given. We also detect and honor the Global Privacy Control (GPC) signal as an opt-out of advertising-related sharing.

You can also control cookies through your browser settings. Most browsers allow you to block or delete cookies. Note that blocking cookies may affect your experience on our website.

Consent Records

When you opt in to receive marketing emails through our forms, we record the following information:

• The date and time you gave consent
• Which types of communication you consented to (email, personalized advertising)
• The version of the consent language you agreed to
• The page on which you submitted the form

We retain these consent records for 5 years to demonstrate compliance with applicable laws, even if you later unsubscribe.

Who We Share Your Information With

We share your information with the following service providers who help us operate our website and business:

• Cloudflare: Website hosting, content delivery, and security. Privacy Policy.
• Google Analytics: Website traffic analysis. Privacy Policy.
• Google Ads: Advertising measurement, including enhanced conversions. Privacy Policy.
• Resend: Transactional email delivery (form confirmations). Privacy Policy.
• Cloudflare Turnstile: Bot protection on our forms. Turnstile runs invisibly in the background to confirm a submission comes from a person, and it does not use your data for advertising or cross-site tracking. Turnstile Privacy Addendum.
• Brevo: Email marketing and subscriber management. Privacy Policy.

We do not sell your personal information to third parties for their own marketing purposes.

When we use advertising tools that share information with platforms such as Google (including hashed identifiers for ad measurement), information related to your visit may be shared with those platforms. Under California law (CCPA), this may be considered "sharing" of personal information for cross-context behavioral advertising.

How Long We Keep Your Information

We retain your information only as long as necessary for the purposes described above:

• Contact form submissions: 24 months after your inquiry is resolved, then deleted.
• Email marketing subscribers: For the duration of subscription plus 30 days. Inactive subscribers (no engagement for 24 months) are removed.
• Analytics data: Google Analytics event-level data is retained for 14 months. Aggregated reports are retained indefinitely.
• Advertising conversion data: Retained by Google per their respective data retention policies (typically 90–180 days).
• Server logs: Retained by our hosting provider (Cloudflare) per their data retention policy.
• Transactional email records: Email delivery logs are retained for 30 days by our email provider.
• Consent records: Records of your consent preferences are retained for 5 years for compliance purposes.

Your Rights and Choices

You have the following rights regarding your personal information:

• Access: You can request to know what personal information we have about you.
• Deletion: You can request that we delete your personal information.
• Correction: You can request that we correct inaccurate information.
• Unsubscribe from emails: You can opt out of marketing emails at any time by clicking the unsubscribe link in any email.
• Cookie preferences: You can manage analytics and advertising cookies through your browser settings and the Global Privacy Control (GPC) signal, which we honor automatically.
• Analytics opt-out: You can opt out of Google Analytics using the browser add-on.
• Ad personalization: You can opt out of personalized ads through Google Ads Settings.

To exercise any of these rights, contact us at info@wrightdetroit.com. We will respond within 30 days.

Do Not Sell or Share My Personal Information

When we use advertising tools that share your information with advertising platforms (such as Google) for targeted advertising or ad measurement, this may be considered "sharing" under the California Consumer Privacy Act (CCPA).

You can opt out of this sharing in any of the following ways:

• Submit an opt-out request by emailing info@wrightdetroit.com
• Enable the Global Privacy Control (GPC) signal in your browser, which we detect and honor automatically

When you opt out, we will stop sharing your information with advertising platforms. This does not affect other uses of your information (such as responding to your inquiries). We will honor your opt-out for at least 12 months.

Do Not Track Signals

We honor Global Privacy Control (GPC) signals and treat them as opt-out requests for the sharing of personal information. We also respect browser Do Not Track signals by limiting non-essential tracking when detected.

Children's Privacy

Our website is not directed at children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us at info@wrightdetroit.com and we will delete it.

Security

We use industry-standard security measures to protect your information, including encrypted connections (HTTPS), secure hosting infrastructure, and limited access to personal data. No method of transmission over the Internet is 100% secure, but we take reasonable steps to protect your information.

Third-Party Links

Our website may contain links to other websites. We are not responsible for the privacy practices of other sites. We encourage you to read the privacy policy of any website you visit.

Changes to This Policy

We may update this Privacy Policy from time to time. When we make changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this page periodically.

Contact Us

If you have questions about this Privacy Policy or want to exercise your rights, contact us at:

Wright & Company
1500 Woodward Ave, Floor 2, Detroit, MI 48201
info@wrightdetroit.com